Saturday, August 29, 2009

Simple, Simple, Simple.

The key to a plan working is not the plan but the process. -Chell, August 29/09

In order for everyone to be able to work the process it must be simple. A working plan is something that changes every moment in its finest detail which means that everyone must know how to work the process and not just the plan.

I am going to use Sustainable Startup blog as an example so you can see how I build out my working plans. Also, because it is real time and you are witnessing and participating in the actual development of the Sustainable Startup business, (this is a reality blog).

Back on May 7th we set out goals for the year, as such we are going to build our working plan for the last quarter of this year based on those goals. Just to review, the goals that were set for the end of the year were as follows, (keep in mind we have hit all of our goals up to this point):

1.) Average one quality post per week as rated by the followers.
2.) Grow from 40 members to 80 members.
3.) Have full clarity on the Sustainable Startup book.
4.) Build a working plan and business plan specifically for the book.
5.) Outline of book finalized.
6.) 33% of the book written in first draft.

So how do we start? As in most things in life you start with a question. I take the first goal, "Average one quality post per week as rated by the followers" and I ask; "What do I need to do to ensure I complete one quality post per week as rated by the members". When I ask I don't "think" I just write. I never stop my pen from writing for 2 -5 minutes. I write what ever my brain is spitting out as fast as I can. When I am in a group doing this on a white board I encourage people to just yell out what ever is on their mind as it relates to answering the question. In doing this you will come up with several answers. The goal is to now prioritize the top three. If I am in a group I give everyone a chance to give their top three actions to ensure the goal is reached. I give each persons top answer a ranking of 3 and their least a ranking of one. I then total up the rankings and the the three with the most points become the three actions of the working plan for that goal. I like to stick to three actions. Three is an easy number to remember and it is generally not to many things to get done. However as you will see below sometimes I increase or decrease the amount of actions depending on their complexity.

As I did the above exercise these are the three actions that game out as the priority actions to do to ensure we hit the goals. You will notice that the actions are not elaborate and that they are doable. I am relatively sure that you will agree that this process can be done by anyone for anything that needs to be prioritize and get done in an organization from reception to CEO.

1.) Average one quality post per week as rated by the followers: A.) Schedule time in my calendar to write just as if it were a meeting. B.) Write daily in smaller chunks. C.) Personally ask for feedback from a different member each week on the current post.

2.) Grow from 40 members to 80 members: A.) Survey the members asking if they would refer anyone to the site and if so why, if not why? B.) Move the blog to a platform that has more flexibility and capability i.e. video. C.) Make it easier for people to sign up i.e all that is required is an email address. D.) Do some Search Engine Optimization work on the site once on a new platform. E.) Do some social on-line networking with other sites in the same space.

3.) Have full Clarity on Sustainable Startup Book: A.) Do Clarity questions, (Step 1). B.) Identify who I need help from or to hire in order to complete the book and get it to market, (Step 2). C.) Corporate VSO - 12 word elevator pitch.

4.) Build a working plan and a business plan for the book: A) Start a PlanHQ session just for the book. B) Research publisher vs self publishing costs/benefits, options. C.) Research and build projections. D.) Look at hiring resource to help write the business plan. Do a VSO for the position.

5.)Out line of book "finalized": A.) Once clarity questions are answered spend 1/3 of my daily Blog writting time on the Book Outline. B) Get feedback from blog members. C) Get feedback and input from published authors in the space.

6.)33% of book written in first draft: A.) Once clarity questions are answered and the outline "finalized" spend 1/3 of my 1/2 of my blog writing time on the book.

If you have signed up for PlanHQ you can now go to it and see each of the goals set up and the actions required to accomplish.

I know this seems to simple but I assure you it is a process that gets things done and they are the rights things to get done. This allows the process to scale across an entire organization but more on that next post.

Hope you are having a great weekend!






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