Through the use of it's Reality Blog Sustainable Startup followers can experience a startup without the risk.

Above is the Sustainable Startup Elevator Pitch. The elevator Pitch formula that I use is something I modified from an HR method that is designed to determine what you do in an organization and who you should be spending time with or resources on. The method is called the Verbalized Summary Objective. A great white board video, (3:30 minutes) of how this technique works is done by Edward Muzio, CEO of Group Harmonics, a management consulting firm. Follow this link, https://www.iterasi.net/Viewer.aspx?RootAssetID=2501555 and click on the video that is titled "Saying No Without Saying No". Watching this video will give you a basis on how the technique works as it relates to HR but will also give you insight as it relates to an elevator pitch. Also, the Group Harmonics site is a great resource for all kinds of management techniques.


(h) x (w) = (r). (h)What strategically different or exceptionally strong resource you use to deliver your product or service, (w) Whom your consumer or user of the resource is,  and (r) is for what Result.

By having answered the clarity questions the formula becomes plug and play, however it still takes discipline. What is the resources you use to deliver your product or service. The answer to this question is the same answer as to question four of the Clarity questions, "How does our approach differ from that of our competition?" In the case of Sustainable Startup blog it is that we are a reality blog building a startup (The Sustinable Startup blog) in real time via PlanHQ. Whom in the Case of Sustainable Startup are the followers of the Blog and the Result is the experience the followers get from the reality blog.

The net result of this elevator pitch is: The Sustainable Startup blog...uses it's (h)Reality blog to give the (w)followers the experience of a (r)startup without the risk.

It takes some work to widdle down what you want to get across only to what is most important.
In using the formula keep the following in mind:
1.) Avoid cognitive dissonance, introduce only one concept and benefit in your elevator pitch.
2.) Let your audience think through the model and "get it". You will know this will happening if they ask you questions that are singular and you find them easy to answer. Remember, keep your follow up answers in the same format - singular and 12secs.